Isobel Lawrance
fifth Aug 2024
Studying Time: 2 minutes
‘Ask for Ellen’ – return of free crumpets this Summer season
The varsity holidays may be daunting for folks. It’s a time of nice enjoyable, high quality time with the children and superb reminiscences. However all of this could really feel overshadowed by the price of residing persevering with to chunk.
Being away from college means free college meals are placed on pause and prices can stack up for folks. Meals, vitality and leisure prices for six lengthy weeks can put a pressure on our wallets. Beforehand, Morrisons partnered with Heinz for the marketing campaign ‘Ask for Henry’, the place individuals may get a free meal of a jacket potato and beans. Since then, Warburtons have once more partnered with the grocery store large to launch one other ‘Ask for Ellen’, to present assist to households all through the college break.
Ask for Ellen
Merely ‘Ask for Ellen’ at any Morrisons café and you’ll obtain a portion of two normal crumpets, with butter and jam free of charge. No questions requested, simply scrumptious meals for you and the children. The initiative is known as after founder Ellen Warburton, who established the model in 1876.
Ask for Ellen runs from Aug 5 to Aug 25 and will likely be out there to everybody, all day, daily. T&Cs apply. Morrisons may even proceed to smash its Children Eat Free initiative in its cafes, the place little ones can obtain a free meal with the acquisition of an grownup principal price £4.49 or extra.
The Warburtons Basis
Analysis by The Warburtons Basis discovered {that a} staggering 64% of oldsters are anxious in regards to the elevated prices of their little one being at house for the summer season. The survey of 1,000 dad and mom of school-aged youngsters additionally discovered that oldsters suppose the college holidays will price them virtually £200 additional over the six weeks, on account of childcare and household actions. Seventy-one per cent of respondents stated they’re making ready themselves to purchase extra snacks than regular to plan for day journeys and actions to maintain youngsters consumed the go.
The analysis additionally revealed the added monetary strain going through households as faculties break up for the summer season. When questioned in regards to the typical six-week break, 58% of oldsters advised they should take care of further childcare prices as they juggle work and their children.
Chris Sturdy, Morrisons Café Senior Shopping for Supervisor, stated: “We’re thrilled to collaborate with Warburtons to deliver this implausible marketing campaign to life as soon as once more. Whether or not you’re a conventional butter fan or favor some chocolate unfold in your crumpets, we’re excited to introduce 5 further tasty toppings this summer season so everybody can get pleasure from their favorite.”
Jonathan Warburton, Chairman of Warburtons, commented: “As a family-run enterprise, we’ve at all times fostered a robust sense of group. That’s why we’re so proud to deliver again ‘Ask for Ellen’ for a fourth time. Since launching final yr, we may have served virtually half one million parts of crumpets, together with the 100,000 parts this summer season vacation.”
